AFA Mentorship-Programm 2025

Bitte beachten sie die folgenden Hinweise, um sicherzustellen, dass der Bewerbungsprozess reibungslos verläuft.

Antragszeitraum
Ausschreibung: 19 MÄR 2025
Bewerbungsfrist: 19 MAI 2025

Bitte reichen Sie Ihre Bewerbung auf Englisch ein. Bewerbungen in anderen Sprachen können nicht berücksichtigt werden.
Halten Sie alle Unterlagen für den Antrag (mit Label/Name im Dateinamen) zum Upload bereit: Lebenslauf, Meldezettel, zwei der neuesten Lookbooks und Press Clippings.
Die Dokumente dürfen eine Dateigröße von 25 MB nicht überschreiten.
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Um die Bewerbung abzuschicken, klicken Sie auf „Absenden / Submit“ und warten Sie bis die Bestätigung angezeigt wird. Dies kann abhängig vom Datenvolumen einen Moment dauern.

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1. Applicant Information

First name

Last name

Date of Birth

Citizenship

Phone number

E-mail

2. Label Information

Layout

Label name

Legal company name

Company owner 1

Company owner 2

Company headquarters

Year established

Website

Instagram

Company legal form (EPU, OG, GmbH,..)

List the subventions and awards you have received over the past 3 years. Please specify the name of the funding institution or program, the funding year, and the total amount in EUR.

3. Label Description

Product category

Womenswear
Menswear
Accessories

Provide a brief overview of your label, its philosophy, identity, positioning and design aesthetic.

List the key successes of your career or label so far. For example, mention awards, nominations, international presentations, particularly successful designs, and collaborations.

Current structure of your company/design studio. Describe your team and the human resources involved.

Describe your sales strategy (B2B / B2C). Which distribution channels are being used?

List your current points of sale, including retailers, online platforms, and any direct sales channels.

Please specify the store name and location.

Describe your communication strategy: Specify concrete marketing and PR activities and the communication channels that are being established or leveraged.

List your collaborations with external advisors (PR, sales, consulting, etc.) or organizations.

4. Sustainability and impact

Please provide a detailed explanation of how sustainability is integrated into your design practice. Address key areas such as material selection, recyclability, production processes, marketing strategies, consumer engagement, brand development, and the overarching values of your label.

5. Revenue

Projected revenue of your label for 2025. What factors contribute to this projection?

Total revenue of your label for 2024. What were the main revenue drivers?

Sales volume in 2024 (in pieces). What is your expected sales volume for the upcoming year?

What percentage of your revenue comes from different sales channels (e.g. e-commerce, wholesale, direct-to-customer)? How does your revenue distribution vary by region or category?

6. Product & Collection

What is your budget for product development? How is this budget allocated (materials, production, research, testing)?

What are your top-selling products? What makes these products successful?

How many collections do you realize per year? What is the typical size and structure of each collection?

7. Pricing Strategy

What is the price range and the average price point of your products?

Average profit margin per product category. How do you optimize costs to improve profitability?

8. Production & Logistics

Where are your products manufactured? What challenges do you face in production and supply chain management?

How do you handle inventory and distribution logistics?

9. Consumer

Who is your ideal customer (age, location, lifestyle, purchasing habits)? How do you engage with your target audience?

How does your current customer base compare to your target audience? What customer demographics have shown the highest engagement and retention?

10. Competitors

Who are your main competitors? What are your brand´s competitive advantages? How do your prices compare to competitors?

How do you position your brand in relation to competitors? What strategies do you use to stay ahead in the market?

11. Documents and uploads

Layout

Klicken oder ziehen Sie eine Datei in diesen Bereich, um sie hochzuladen.

Residence registration form (Meldezettel)

Klicken oder ziehen Sie eine Datei in diesen Bereich, um sie hochzuladen.

Two of your latest lookbooks

Klicken oder ziehen Sie Dateien in diesen Bereich, um sie hochzuladen. Sie können bis zu 2 Dateien hochladen.

Press Clippings

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12. DATA PROTECTION

13. CONFIRMATION

Layout

Date

Place

Signature

Unterschrift löschen

Save and Resume Later