How to Fashion Workshops
The HOW TO FASHION workshops provide participants with a solid understanding of the most pressing practical issues in fashion today and offer insights into current developments and industry trends.
The workshops are primarily aimed at fashion designers who want to build their own fashion brand. Participants should have already taken the first steps into the wholesale or B2C order market and be planning further growth strategies in the international market.
HOW TO FASHION is a professionalization project of the Austrian Fashion Association and Wirtschaftsagentur Vienna.
How to Fashion Workshops 2024
Submission Period
Submission Deadline
Questions
Dalma Monori
+43 660 440 0027
d.monori@AFA.CO.AT
Cooperation Partners

„I particularly appreciated that the experts came directly from the industry, allowing us to receive practical insights firsthand.“
Hisu Park
What does a HOW TO FASHION workshop series include?
Each individual workshop in the multi-part series consists of a participatory lecture and the opportunity for one-on-one exchanges with experts and other participants. The sessions are tailored to the specific needs of the group and create space to analyze current challenges together and develop potential solutions.
Key Information:
- 5 Workshops on the following key topics: Building, Developing, and Scaling a Fashion Brand; Sustainability and Circularity; Image, PR, Marketing, and Communication; Distribution & Sales und Production Management
- 5 Each workshop will take place from 10:00 AM to 5:00 PM, between September and November 2024.
- 5 International top experts from the fashion industry as speakers
- One-on-one consultations with experts and peer-to-peer learning
Detailed participation terms can be found in the downloads.
The following are eligible to participate
- Designers who work in Austria
- Designers and labels from the fields of womenswear, menswear, accessories and lifestyle goods
Conditions
- Product/design concept that has proven market potential and has export potential
- Self-employment in the fashion industry, or a proven desire to start a business
- Willingness to participate regularly and continuously in the fixed dates of the workshops in Vienna
- Willingness to communicate and disclose the business plan and key data on the business development of their own company to the group of workshop participants
- Willingness to participate in evaluation studies to measure the efficiency and impact of the How To Fashion workshops
- Proficiency in German and English
The participation fee is a one-time fee of EUR 250 (incl. VAT) and includes:
- Participation in all five workshops
- Five lunches
- Coffee, tea and non-alcoholic drinks during the workshops
- Workshop documents from the experts (depending on availability)
- Insight into central mechanisms, working methods and requirements of the market, derivation of their implications for Vienna as a fashion location, development of instructions, materials and best practices
- Concrete support for optimizing individual business strategy and operational processes
- Answers to specific problems and questions by the lecturers
- One-on-one exchange with experts and group discussions on your own work
- Networking with international stakeholders and mentors
Kick-off: Get to know each other, information and Q&A
11 SEP 2024 11:00 a.m. via Zoom (link tba)
with Alice Jacubasch, Vienna Business Agency and Nada Lahjomri, Austrian Fashion Association.
Building, developing and scaling a fashion label with Pepijn van Eeden
13 SEP 2024 all day
Pepijn van Eeden, founder of the consulting agency Van Eeden Buro and former CEO and co-founder of the fashion label Marine Serre.
Crash Course Towards a Circular Future
10 OKT 2024 all day
with Jasmien Wynants, co-founder of Masjien, The agency for fashion, sustainability and technology.
A guide to purpose-driven PR
21 OKT 2024 all day
with Kira Stachowitz, editor-in-chief of INDIE Magazine and co-founder of the agency Heroes & Heroines.
Sales: How to make it work
04 NOV 2024 all day
with Jacob Valdemar, founder and owner of Vald Agency.
Production management
23 NOV 2024 all day
with Saskia Wendland, ESG Supply Chain Manager at Pilatus, zuvor Supply Chain Managerin bei WEBA and Production and Product Development Manager at Vetements.