Workshops

The Austrian Fashion Association offers a series of workshops for fashion designers looking to establish or grow their own label.

These hands-on training sessions are designed for creatives who want to strengthen their business expertise and successfully position their brand in the market.

International industry experts share their knowledge in interactive in-person workshops. Topics range from brand building and positioning to financing, production processes, public relations, sales, and strategic growth. Participants gain valuable insights into best practices and receive tailored advice for their entrepreneurial development.

The workshops provide an inspiring learning environment, where both emerging and established designers can deepen their knowledge, connect with industry professionals, and develop targeted strategies for business success.

„I particularly appreciated that the experts came directly from the industry, allowing us to receive practical insights firsthand.“

Hisu Park

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Topics and Speakers

A selection of past workshops:

Production Management: Saskia Wendland, ESG Supply Chain Manager at Pilatus, formerly Supply Chain Manager at WEBA and Production & Product Development Manager at Vetements
Distribution & Sales: Jacob Valdemar, founder and owner of Vald Agency
A Guide to Purpose-Driven PR: Kira Stachowitz, former Editor-in-Chief of INDIE Magazine and co-founder of the agency Heroes & Heroines
Crash Course Towards a Circular Future: Jasmien Wynants, co-founder of Masjien, the agency for fashion, sustainability, and technology
Building, Developing & Scaling a Fashion Label: Pepijn van Eeden, founder of the consulting agency Van Eeden Buro, former CEO, and co-founder of the fashion label Marine Serre
Fashion in the Digital Era: Communication & Marketing in the Age of Social Media: Alban Adam, Communications & Marketing Director at 1017 ALYX 9SM, creative consultant, and lecturer
Sales: Britta Song, Worldwide Commercial Director and Business Developer at Ann Demeulemeester