WEBINAR
FINANCIAL MANAGEMENT FOR EMERGING BRANDS AND FASHION STARTUPS
with Pepijn van Eeden
Wednesday, 12.02.2025
online, in English
10.30 – approx. 14.30
Registered participants will receive a Zoom link via email approximately one hour before the event.
The Austrian Fashion Association invites you to the free webinar Financial Management for
The Austrian Fashion Association invites you to the free Webinar Financial Management for Emerging Brands and Fashion Startups with Pepijn van Eeden.
The founder of the consulting agency Van Eeden Buro, co-founder, and former CEO of the fashion label Marine Serre, will cover the fundamentals of financial management, business planning, accounting, and fundraising for startups and small businesses in the fashion industry.
Starting with basic knowledge and key financial terms from balance sheets to treasury, the focus will be on the specifics of financial planning.. What options are available for budget control? What key performance indicators (KPIs) exist for marketing or collection expenses? How can a fashion business maintain a healthy cash flow? Finally, various Mfundraising opportunities will be explored.
About Pepijn van Eeden
Pepijn van Eeden is a Dutch entrepreneur and consultant in the fashion and luxury industry. After earning his master’s degree in philosophy and history from the University of Amsterdam, he initially worked at the European Parliament in Brussels and later served as a lecturer at the Université libre de Bruxelles.
In 2017, he shifted his focus to the fashion industry and co-founded the eponymous fashion label Marine Serre, which he led as CEO to remarkable growth. Under his leadership, the company evolved from a startup into an established brand, reaching a revenue of over €10 million by 2020.
After his departure, he founded his own consulting firm, Van Eeden Buro, specializing in supporting emerging fashion labels. In the following years, Pepijn van Eeden took on leadership roles at Ludovic de Saint Sernin (2022) and Carven (2023).
In early 2024, he co-founded Altered States with Violette Stehli, a company dedicated to developing and managing her namesake jewelry brand.
In addition to his entrepreneurial activities, van Eeden conducts seminars and workshops on entrepreneurship and brand development in the fashion industry.
