Rudolf on plant­based dyeing methods and local pro­duction

How to fashion

How to Fashion is a project by the Austrian Fashion Association in cooperation with the Vienna Business Agency.

In the sixth episode of the video series HOW TO FASHION, Antonia Maedel, co-founder of the Vienna-based knitwear label rudolf, talks about the connection between design and sustainability, the use of natural fibers and plant-based dyeing methods, local production, and how to consider the product’s entire lifecycle right from the design stage.

rudolf was founded in 2014 by textile designer Antonia Maedel and textile chemist Lisa Mladek. The label creates durable fashion and homewear made from knitwear. The yarns used are made exclusively from natural fibers, and they are almost entirely dyed with plant-based dyes in a dyeing studio in Vienna. The timeless design of the pieces, as well as the materials and local production, reflect the brand’s overarching commitment to sustainability.

Credits

Producer

Austrian Fashion Association

Executive Producer

Camille Boyer / AFA

Director

Jakob Kubizek / Jenseide

Interview & Coordination

Stephanie Rugel / AFA

Camera

Robert Oberzaucher / Jenseide

Production

Sound Design

Martin Mitterstieler

Graphic Design:

Photography

Niko Havranek, Mato Johannik

rudolf & AFA

Grants & awards

Wien Products Accessories Award

2014

Further content

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