Poster Campaign
During Paris Fashion Week from March 3 to 12, 2025, the Austrian fashion Association presented a large-scale poster installation in the Marais.
Showcasing the work of Austrian fashion designers through a photo series, the project plays with the visual codes of luxury brands, questions the hierarchies of the fashion industry, and explores how emerging designers can position themselves against major fashion houses and fast fashion.
Designers: Gatto, Julian Schock, Laura Andraschko, Martin Niklas Wieser und Sans Contrefaçons
Photography: Geray Mena
Photography Assistance: Diego Perez, Fritz Enzo Kargl
Styling: Sabina Schreder
Styling Assistance: William Regan
Hair: Dushan Petrovich
Make-up: Sabine Reiter
Talent: Patricia Rose
Concept & Production: Austrian Fashion Association
The launch of the campaign took place on March 9 at Lucid Interval Gallery, with the photographs from the series presented within an evening accompanied by DJ sets by Sofii and Golce .
Take a look at the online guide here
Fotocredits: Fritz Enzo Kargl, Margarita Keller
