Poster Campaign

Drawing on the visual language of classic fashion campaigns, it demanded visibility and recognition for independent designers in an industry dominated by luxury conglomerates and fast-fashion giants.

Designers: Benedikt Simon Salchegger, Florentina Leitner, Hao Wu, Laura Andraschko, Lore, Sassa Ann Van Wyk
Photography: Hendrik Schneider
Styling: Sabina Schreder
Styling Assistance: Jonathan Niederbrunner
Hair: Andrea Idini
Make-up: Nil Stranzinger
Talents: Anna, Viktoria, Camillo via Casting Büro Wien, Meyron via MAJIN, Ervin via addicted models, Iva, Luna, Haiyue Chen via Wiener Models
Graphic Design: EXEX
Production: Austrian Fashion Association