Martin Niklas Wieser discusses ­ luxury and working ­ class

How to fashion

How to Fashion is a project by the Austrian Fashion Association in collaboration with the Vienna Business Agency.

In the ninth episode of the video series HOW TO FASHION, fashion designer Martin Niklas Wieser discusses the creation of luxury goods against a working-class background, the importance of craftsmanship in a technologized world, and the role fashion can play in a time full of political and societal tensions.

Martin Niklas Wieser launched his eponymous label in 2015 but then focused on his artistic development, working as a designer for Proenza Schouler, Nicolas Andreas Taralis, and as a trend consultant at Mytheresa China. With his Spring/Summer 2023 collection, Wieser relaunches his label, viewing it as an experimental space to explore questions of identity, luxury, and technology. His aesthetic is based on the investigation of proportions and silhouettes, which he conveys in fashion without gender- or class-specific connotations.

Credits

Producer

Austrian Fashion Association

Executive Producer

Camille Boyer / AFA

Director

Jakob Kubizek / Jenseide

Interview & Coordination

Stephanie Rugel / AFA

Camera

Robert Oberzaucher / Jenseide

Production:

Sound Design

Martin Mitterstieler

Graphic Design

Additional Footage

Martin Niklas Wieser

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