Martin Niklas Wieser discusses luxury and working class
How to Fashion is a project by the Austrian Fashion Association in collaboration with the Vienna Business Agency.
In the ninth episode of the video series HOW TO FASHION, fashion designer Martin Niklas Wieser discusses the creation of luxury goods against a working-class background, the importance of craftsmanship in a technologized world, and the role fashion can play in a time full of political and societal tensions.
Martin Niklas Wieser launched his eponymous label in 2015 but then focused on his artistic development, working as a designer for Proenza Schouler, Nicolas Andreas Taralis, and as a trend consultant at Mytheresa China. With his Spring/Summer 2023 collection, Wieser relaunches his label, viewing it as an experimental space to explore questions of identity, luxury, and technology. His aesthetic is based on the investigation of proportions and silhouettes, which he conveys in fashion without gender- or class-specific connotations.
Credits
Producer
Austrian Fashion Association
Executive Producer
Camille Boyer / AFA
Director
Jakob Kubizek / Jenseide
Interview & Coordination
Stephanie Rugel / AFA
Camera
Robert Oberzaucher / Jenseide
Production:
Sound Design
Martin Mitterstieler
Graphic Design
Additional Footage
Martin Niklas Wieser


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