MOB Industries about the combination of function and aesthetics
How to Fashion is a project of the Austrian Fashion Association in cooperation with Wirtschaftsagentur Vienna.
In the fifth episode of the HOW TO FASHION video series, Josefine Thom, co-founder of the Vienna Adaptive Fashion label, speaks MOB Industries and “Role-Model” Billy Edel about the connection between function and aesthetics, practicality and coolness and how to break down barriers in fashion and in people’s minds.
The Viennese label MOB Industries makes fashion for people with and without physical limitations. When developing their garments, Josefine Thom and her business partner Johann Gsöllpointner turn common approaches on their head by setting the needs of wheelchair users as a norm, which is then adapted for people without disabilities. Josefine Thom’s aim is to see people with disabilities as a relevant target group for fashion as well as those without disabilities and to enable social participation through clothing.
Credits
Producer
Austrian Fashion Association
Executive Producer
Camille Boyer / AFA
Director
Jakob Kubizek / Jenseide
Interview & Coordination
Stephanie Rugel / AFA
Camera
Robert Oberzaucher / Jenseide
Production
Sound Design
Martin Mitterstieler
Graphic Design
Additional Footage



MOB Industries & AFA
Grants & awards
AFA Support Collection
2014
2014
Further content
recommended