amaaena on socio-political responsibility

How to fashion

HOW TO FASHION is a project by the Austrian Fashion Association in cooperation with Wirtschaftsagentur Vienna.


Anna Menecia Antenete Hambira was in the process of establishing her unisex label amaaena when she spoke about socio-political responsibility as part of HOW TO FASHION.

The fashion designer with Namibian and German roots aims to use her label, amaaena, to provide visibility for marginalized groups such as BIPOC and LGBTQ individuals. Beyond that, she seeks to inspire pride and self-confidence in all people, regardless of their clothing size, sexual orientation, or skin color.

For her collection //_ I_OWN MY LIGHT PINK_// in 2020, she was supported by the AFA support funding program of the Austrian Fashion Association and participated in the Founders Lab – Creative Industries program of the Vienna Business Agency.

In addition to her work as a fashion designer, Anna Menecia Antenete Hambira also works as an artist and creative director in Vienna.

Credits

Producer

Austrian Fashion Association

Executive Producer

Camille Boyer / AFA

Director

Jakob Kubizek / Jenseide

Interview & Coordination

Stephanie Rugel / AFA

Camera

Robert Oberzaucher / Jenseide

Production

Sound Design

Martin Mitterstieler

Graphic Design

Additional Footage

Benjamin Skalet, Julian Lee Harather

Photography

Dora Galyas

amaaena & AFA

Grants & awards

AFA Support

2024
2014

Further content

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