amaaena on socio-political responsibility
HOW TO FASHION is a project by the Austrian Fashion Association in cooperation with Wirtschaftsagentur Vienna.
Anna Menecia Antenete Hambira was in the process of establishing her unisex label amaaena when she spoke about socio-political responsibility as part of HOW TO FASHION.
The fashion designer with Namibian and German roots aims to use her label, amaaena, to provide visibility for marginalized groups such as BIPOC and LGBTQ individuals. Beyond that, she seeks to inspire pride and self-confidence in all people, regardless of their clothing size, sexual orientation, or skin color.
For her collection //_ I_OWN MY LIGHT PINK_// in 2020, she was supported by the AFA support funding program of the Austrian Fashion Association and participated in the Founders Lab – Creative Industries program of the Vienna Business Agency.
In addition to her work as a fashion designer, Anna Menecia Antenete Hambira also works as an artist and creative director in Vienna.
Credits
Producer
Austrian Fashion Association
Executive Producer
Camille Boyer / AFA
Director
Jakob Kubizek / Jenseide
Interview & Coordination
Stephanie Rugel / AFA
Camera
Robert Oberzaucher / Jenseide
Production
Sound Design
Martin Mitterstieler
Graphic Design
Additional Footage
Benjamin Skalet, Julian Lee Harather
Photography
Dora Galyas

