AFA Showroom Fall-Winter 2024/25

AFA Showroom

AFA Showroom Fall-Winter 2024/25 with Berling Bucher, GÜÇ, and Jennifer Milleder

29 FEB 2024 – 03 MAR 2024
10 AM – 7 PM

TRANOÏ
Palais Brongniart
Booth number E24
Ground floor
16 Place de la Bourse
75002 Paris

The Austrian Fashion Association is enabling Berling Bucher, GÜÇ, and Jennifer Milleder to showcase their Fall-Winter 2024/25 collections during Fashion Week in Paris.

The three Austria-based labels will participate in the AFA Showroom, which will take place this season as part of the Tranoï fashion trade show, a key event in the international fashion industry calendar.

BERLING BUCHER, founded in 2023, is a fashion label that creatively deconstructs classic elegance and luxury conventions. Their timeless yet hyperreal style blurs the boundaries between the past, present, and future by combining historical visual elements with a minimalist contemporary approach. Typography-inspired lines define their minimalist yet playful aesthetic. In their first accessory line, characteristic slanted floor panels give the bags a sharp angle for immediate recognition.
The brand focuses on production through a vetted network of family-owned businesses in Poland, Austria, and Italy, ensuring authenticity and transparency through microchip authentication. With upcoming ready-to-wear collections and collaborative art projects, BERLING BUCHER presents a multidisciplinary vision of modern luxury.

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